Struggling to Sell Your Wine & Spirits?
We have the experience and proven strategies to get your sales moving.
Clients
Selling wine and spirits shouldn’t be a guessing game.
If your wines and spirits aren’t selling as fast as they should be, chances are it’s not the product—it’s the way it’s positioned, sold, and merchandised. Let’s fix that and get your sales moving.
Great wines and spirits are often overlooked, under-promoted, or buried in distributor catalogs, while competitors with stronger sales strategies take the spotlight.
The truth is, moving more product isn’t about luck—it’s about having the right strategy. From how your brand is positioned in the market, to how retail staff sell it, to the way it’s merchandised on the shelf, every detail matters. If these pieces aren’t working together, you’re losing sales—and most businesses don’t even realize it.
That’s where I come in. I help exporters, retailers, and wholesalers uncover hidden opportunities, optimize their sales approach, and put their products in a position to win. Whether you’re trying to break into new markets, increase retail sales, or move inventory more efficiently, I give you the tools and strategies to make it happen.
- – Optimize Store Layout + Shelving Strategy
- – Sales Training for Wholesale & Retail Teams
- – Merchandising & In-Store Sales Optimization
- – Portfolio Management & Optimization
- – E-Commerce Setup & Digital Sales Optimization
- – Fractional Sales Manager for Scalable Growth
- – Custom Consulting on Any Aspect of Wine & Spirits Sales
Wine & Spirits Retailers
Attention: Super Markets, Grocery Chains, Convenience Stores, Liquor Stores
Exporters, Wholesalers & Distributors
Selling More Wine & Spirits Isn’t Just About the Product – It’s About the Strategy.
Book Your Free Wine & Spirits Sales Growth Audit
Why Work With James Nick, Your Wine & Spirits Growth Strategist
I Use Proven Sales Strategies Tailored for the Wine & Spirits Industry
Selling alcohol isn’t like selling anything else—it requires the right mix of positioning, training, and merchandising. I use industry-specific, battle-tested strategies to help you sell more, whether it’s through better distributor engagement, retail execution, or in-store optimizations.
I Train the People Selling Your Products
Your products don’t sell themselves—but trained salespeople do. I work with wholesale teams, retailers, and distributors to make sure they know how to confidently sell your wines and spirits.
I Set Up Merchandising to Move Product
From shelf talkers and displays to in-store layouts and promotions, I make sure your products are positioned to catch attention and convert shoppers into buyers.
I Implement Portfolio Management that Reduces Waste & Maximizes Profits
If you’re stocking slow-moving products or missing in-demand ones, I help optimize your portfolio so you’re selling what customers actually want.
And I Start With a FREE Wine & Spirits Sales Growth Audit—No Risk, Just Insights
Before you commit to anything, let’s take a look at what’s working, what’s not, and where you can grow. This free audit will give you real, actionable insights with zero pressure—just a chance to sell more and scale faster.
