I’ve spent over 20 years in the wine and spirits industry, helping brands expand, increase sales, and secure better distribution. From working with some of the biggest names in the business to training sales teams and optimizing retail strategies, I’ve seen firsthand what makes a brand succeed—and what holds it back.
After years of working in highly competitive global markets, I now help exporters, wholesalers, and retailers sell more and grow faster by applying proven, results-driven strategies tailored to their unique challenges.
Proven Expertise in Wine & Spirits Sales Growth
- 10+ years at E. & J. Gallo Winery & Jackson Family Wines – Managed and grew brands for two of the most respected names in the industry.
- Doubled revenue within two years – At Jackson Family Wines, I helped drive rapid revenue growth by optimizing sales strategy and distributor engagement.
- Named Top Performer & Sales Manager of the Year – Recognized for excellence in sales leadership in Western Canada for two years in a row.
- Worked in one of the largest liquor markets globally – Managed sales and distribution in British Columbia & Alberta, a region known for its strict regulations and competitive retail environment.
- Trained by the best in the business – Developed deep expertise in distribution growth, revenue optimization, and sales training that I now bring to my clients.
- Track record of increasing sales & improving profitability – I’ve helped businesses expand, streamline operations, and maximize revenue by removing inefficiencies and focusing on smart, data-driven growth.
Why I Do This
I started this consulting business because too many great wine and spirits brands struggle to get the sales they deserve. The reality is, having a great product isn’t enough. If your distributors aren’t pushing your brand, if your retail partners aren’t prioritizing your products, or if your sales team isn’t properly trained, you’re losing money every day.
I help businesses like yours fix these issues—quickly and effectively. Whether you need to increase market share, optimize your retail presence, or train your teams to sell smarter, I provide practical, no-nonsense solutions that get real results.
Let’s Get Started
If you’re ready to take your wine and spirits sales to the next level, let’s talk. Book a FREE Sales Growth Audit and let’s uncover the untapped opportunities in your business.
Book Your Free Wine & Spirits Sales Growth Audit
